Many companies think they need videos because everyone else is doing it. Yes anyone can create a video, but you need to ask yourself the real question: What’s Your Goal? Nowadays, there is information everywhere! TV ad’s, radio broadcasts, print, blogs, forums, newsletters, social media and, of course, video. But videos shouldn’t be used to…
5 Questions to Improve Your Business in 2013
2013 is no place for phonies. Social media continues to draw consumers and businesses together and if you don’t provide authentic value, the pool of potential clients or customers will keep getting smaller and smaller. How do you provide authentic, valuable products to your customers? If you’re lost in the woods, answering these 5 questions…
Client Spotlight: Liquid Gratitude
LiquidGratitude.com is launching just in time for the holidays. Liquid Gratitude specializes in providing fine wine, craft beers, and amazingly gift-baskets. As an entrepreneur, Mickey started Liquid Gratitude to share her passion for beer and wine with the world. Aside from the unique products and great customer service, Liquid Gratitude also uses local products from the Vancouver/Portland metro area, nurturing…
US SBA Debuts 4 Great Tools
Your latest idea is keeping you up at night. You toss and turn, running through the millions of things you’d need to do to bring your business to life. Marketing, produciton, sales, setting up a corporation, getting a logo, hiring people. The list is endless and you’re fired up to get started. The US Small Business Association…
Ashton vs Denzel: Do You Know Your Customers?
You are a business owner selling wallets to men in their 30’s. After a few months, you are making money. You find out that your average customer is in his 50’s. Hold on a sec….This is weird. My target was Ashton but Denzel bought it? Wait, a sale is a sale. I made money and…
Angela Todd Designs
Angela Todd is an amazing interior designer residing in Portland, Oregon. It was our pleasure to help Angela rebuild her website to create new and better ways to connect to her customers, and showcase her work. Not only is Angela an extremely talented designer, but she is also on top of it when it comes…
How is Launching a Website Like Launching the Space Shuttle?
A little over a year ago, Spot Color Studio helped our dental office complete our new website and we officially launched www.summitdentalhealth.com. It was an exciting day and an event we eagerly anticipated after months of designing and writing content for the brand new website. My husband, Brad Hagedorn, DMD, recently purchased the office from…
David vs Goliath: 3 tips to beat the big guys
You are an independent shoe distributor and Nike just opened an outlet store 3 blocks down the street. What do you do? Many small business owners today still have trouble against the bigger guys. Maybe you are low on cash, can’t hire the right manager, or you have no marketing team; the list can go…
Top 5 Reasons to Visit Spot’s New Spot Downtown
If you haven’t had the chance to check out our new place, here are some reasons why you are missing out! We are located in the Director Building on SW 3rd Ave. Take the elevator to the 8th floor and then head up the staircase!
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